And so it begins . . . 

This is where you begin to learn about social media marketing.  You're lucky.  Some students take a social media marketing class and spend the entire class period listening to their teacher and reading a textbook. Not you.


You will begin by selecting a product or brand.   You can choose Aveeka Personal Care products, Perfect Pizza, Rocket Energy Drink, the Western University Wildcats Patriot Cruises, Grand America Credit Union, Zooom--or any other option provided by your teacher. Just visit this site for the details.


As the Social Media Marketing Director, you will be in charge of the digital life of your product or brand. Throughout the course, almost every decision you make and every activity you complete will be on behalf of your brand.  You will create.  You will imagine. You will measure and evaluate. You will work hard.  And surprisingly (or not), you will enjoy it.

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