Measurement & Evaluation
Ticket Sales
When it comes to evaluating the success of a college football marketing plan, ticket sales are one of the most direct indicators. Monitoring the number of tickets sold before and after implementing the marketing campaign makes it possible to gauge the campaign's impact on game attendance. This can be done by comparing the number of tickets sold during the marketing period to the number sold during the same period in previous years, or to a period of time without any marketing efforts.
In addition to tracking the number of tickets sold, other metrics can be used to evaluate ticket sales. Revenue generated from ticket sales is a crucial metric as it directly measures the financial impact of the marketing campaign. Average attendance per game provides a better understanding of how many people are attending the games and whether there has been an increase in attendance as a result of the campaign. The percentage of available seats sold is another useful metric as it gives insight into how well the stadium is filling up.
By analyzing these metrics, it is possible to determine the success of the college football marketing plan in driving ticket sales. If ticket sales have increased compared to previous years, it is a strong indicator that the campaign has been effective. However, it is important to note that other factors such as the team's performance, the weather, and the overall economic climate can impact ticket sales. Therefore, tracking these metrics over an extended time is important to better understand the campaign's impact.
Social Media Engagement
In today's digital age, social media has become integral to marketing plans, especially for college football. Evaluating the effectiveness of a marketing plan based on social media engagement metrics can provide valuable insights into the level of interest and engagement among fans.
Social media engagement metrics include the number of followers and likes on social media platforms and engagement metrics such as comments, shares, and retweets. Tracking these metrics allows you to determine how many people are actively engaging with the content, and whether there has been an increase in engagement compared to previous years or without any marketing efforts.
Monitoring social media engagement is also an opportunity to identify areas of improvement in the campaign and increase engagement among fans. For instance, if the number of followers has increased but engagement metrics remain low, it may be necessary to adjust the content or messaging to make it more engaging and relevant to the audience.
Social media engagement can also be used to gauge sentiment among fans. For example, monitoring comments and shares can provide insights into how fans respond to the team and the campaign. Positive sentiment and engagement can increase brand loyalty and drive ticket sales.
Overall, social media engagement metrics provide a valuable tool for evaluating the effectiveness of a college football marketing plan. By tracking these metrics, you can identify areas of strength and weakness in the campaign and make necessary adjustments to improve engagement and drive ticket sales.
