Executive Summary
Budget: Provide a summary of the budget for the marketing plan and how it will be allocated. For example:
"The total budget for this marketing plan is $100,000. The majority of this budget will be allocated to advertising and promotions, with a portion dedicated to merchandise production and distribution. We will also invest in social media management tools to streamline our campaign and measure our success."
Conclusion: Wrap up the executive summary with a clear statement of the plan's potential impact on the team's success. For example:
"We believe that this sports marketing plan will have a significant impact on ABC College Football Team's success. By increasing ticket sales, improving fan engagement, and increasing revenue, we will create a sustainable model for growth and strengthen our connection with our fans."
Example of the Executive Summary for the Western University Football Team
The Western University Football team is a well-respected institution with a long history of success on the field. However, ticket sales and revenue have stagnated despite the team's dedicated fan base in recent years. We have developed a comprehensive marketing plan to address this challenge to boost brand awareness, improve fan engagement, and increase revenue.
Our primary objective is to increase ticket sales by 20% over the next year. We will implement a targeted advertising campaign that reaches potential fans through social media, email marketing, and local radio stations to achieve this. We will also offer special promotions and discounts for group ticket purchases to incentivize attendance.
In addition to boosting ticket sales, we aim to improve fan engagement by launching a social media campaign that reaches at least 50,000 fans and generates 1,000 user-generated content pieces. To achieve this, we will create engaging social media content that highlights the team's players and their accomplishments and behind-the-scenes content that provides a glimpse into the team's daily activities. We will also host fan appreciation events and engage with fans on social media to foster a sense of community.
Finally, we aim to increase revenue by 15% through the sale of team merchandise. To achieve this, we will expand our merchandise offerings and sell products at games, online, and through local retailers. We will also offer exclusive merchandise for season ticket holders and launch a merchandise loyalty program that rewards fans for their purchases.
The total budget for this marketing plan is $150,000. Most of this budget will be allocated to advertising and promotions, with a portion dedicated to merchandise production and distribution. We will also use social media management tools to streamline our campaign and measure our success.
We believe this marketing plan will significantly impact the Western University Football team's success. By increasing ticket sales, improving fan engagement, and increasing revenue, we will create a sustainable model for growth that will benefit the team and its fans for years to come.