8. Action Plan
Example
The Western University Wildcats' marketing team will implement the following tactics to achieve the team's goals and objectives:
Increase attendance at home games by 15%:
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Launch a targeted social media campaign promoting upcoming games and special events, including pre-game tailgates and post-game autograph sessions. This will be done two weeks prior to each home game, with a budget of $5,000 allocated for social media advertising.
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Work with local businesses to offer special discounts and promotions to fans who attend home games. This will be done three weeks prior to each home game, with a budget of $2,500 allocated for marketing collateral and promotional materials.
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Offer special ticket packages, such as family packs or student discounts, to incentivize attendance. This will be done two months prior to the start of the season, with a budget of $10,000 allocated for ticket printing and distribution.
Expand the team's fan base by increasing social media followers by 25%:
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Develop a content calendar that includes a mix of game highlights, behind-the-scenes footage, and player profiles. This will be done one month prior to the start of the season, with a budget of $2,000 allocated for content creation and social media management.
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Partner with local social media influencers to promote the team and its players. This will be done on an ongoing basis throughout the season, with a budget of $5,000 allocated for influencer partnerships.
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Host social media contests and giveaways to encourage engagement and increase reach. This will be done on an ongoing basis throughout the season, with a budget of $3,000 allocated for prizes and promotion.
Improve the team's image and reputation:
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Develop relationships with local media outlets to secure positive coverage of the team and its players. This will be done on an ongoing basis throughout the season, with a budget of $5,000 allocated for public relations efforts.
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Develop a crisis communication plan to address any negative publicity or issues that may arise. This will be done prior to the start of the season, with a budget of $2,500 allocated for planning and training.
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Create a series of player testimonials and team highlight videos to showcase the team's successes and competitive spirit. This will be done throughout the season, with a budget of $4,000 allocated for video production and editing.
Generate additional revenue for the athletic department by increasing merchandise sales by 20%:
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Offer a broader range of merchandise options, including branded apparel, accessories, and novelty items. This will be done before the start of the season, with a budget of $10,000 allocated for product development and printing.
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Host merchandise sales at local events and community gatherings to increase visibility and drive sales. This will be done on an ongoing basis throughout the season, with a budget of $3,000 allocated for booth rental and staffing.
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Offer special promotions and discounts to incentivize merchandise sales. This will be done continuously throughout the season, with a budget of $2,500 allocated for marketing collateral and promotional materials.
Each of these tactics is aligned with the Western University Wildcats' marketing goals and objectives, and includes timelines, budgets, and responsibilities to ensure successful execution. By implementing this action plan, the marketing team will be able to effectively reach its target audience, build the team's image and reputation, and increase revenue for the athletic department.
By including these elements in the Overview section of the marketing plan, you can provide a comprehensive understanding of the team and its current marketing efforts. This information will help guide the development of an effective marketing strategy that can attract and engage fans, generate revenue, and build a sense of community around the team.
