9. Action Plan for Tickets
Offering promotions and discounts- This is a common method to attract new fans and retain current ones.
The Philadelphia 76ers have offered a "Sixers Pass" package for several seasons, providing fans with discounted tickets to select games. This package is designed to attract new fans by offering them an affordable way to experience a live NBA game while incentivizing current fans to attend additional games.
The Los Angeles Lakers have offered a "Student Rush" promotion, which provides college students with discounted tickets to select games. This promotion is designed to attract younger fans by offering them affordable tickets while incentivizing current college students to attend additional games.
The Miami Heat has offered a "Family Pack" promotion, which includes four tickets, four hot dogs, and four sodas for a discounted price. This promotion attracts families by helping them experience a live NBA game together.
Creating a positive game-day experience- Many teams use engaging in-arena entertainment and amenities to create a great game-day experience which leads to ticket sales.
Here are some common examples of in-arena entertainment and amenities that many NBA teams have incorporated to create a positive game-day experience:
Interactive Fan Zones - Many teams have set up interactive areas where fans can participate in games, contests, and other activities before and during the game.
Some teams are known for offering highly-regarded and innovative fan zones, including:
Dallas Mavericks - The Mavericks have a reputation for offering a cutting-edge game-day experience, and their fan zone is no exception. It features a variety of interactive games and experiences, as well as unique food and beverage options.
Miami Heat - The Heat's fan zone, known as the "Triple A Zone," offers various interactive games and experiences, from basketball shootouts to virtual reality simulations.
Los Angeles Clippers - The Clippers' fan zone, "Clippers Court," is known for its high-tech and immersive experiences, including virtual reality games and virtual autographs with players.
