Branding & Messaging
The Report
The report of the brand audit for the hypothetical college football team, the Thunderbolts, would typically include the following sections:
Executive Summary: This section would provide a brief overview of the brand audit and its key findings, including any areas of strength and weakness that were identified.
Brand Identity: This section would provide an analysis of the Thunderbolts' brand identity, including an evaluation of the team's logo, colors, typography, and other visual elements. The report would discuss whether these elements are consistent with the team's values and personality, and whether they effectively communicate the team's message to its target audience. Recommendations for improvement may also be included in this section.
Messaging: This section would analyze the Thunderbolts' messaging, including the language and tone used in its communications. The report would evaluate whether its messaging is consistent with its brand identity and whether it effectively communicates the team's unique selling points. Recommendations for improvement may also be included in this section.
Positioning: This section would evaluate the Thunderbolts' positioning in the marketplace, understanding the team's unique strengths and differentiators and how it compares to its competitors. The report would discuss whether its positioning is effective in differentiating itself from other teams and whether it is resonating with its target audience. Recommendations for improvement may also be included in this section.
Conclusion: This section would summarize the key findings of the brand audit and provide overall recommendations for improvement. It would also emphasize the importance of creating a strong and consistent brand identity, messaging, and positioning to connect with fans and followers and differentiate the Thunderbolts from other college football teams in the marketplace.
Overall, the report of the brand audit would provide a comprehensive analysis of the Thunderbolts' current brand identity, messaging, and positioning, along with recommendations for improvement to create a stronger and more effective brand that resonates with its target audience.
