Branding & Messaging

Developing messaging guidelines

Developing messaging guidelines is an important aspect of building a strong brand for a sports team. The messaging guidelines help to ensure that all communications from the team are consistent and aligned with the team's brand values and personality.

Messaging guidelines involve creating a set of rules and guidelines for the language, tone, and voice that the team will use in its communications. These guidelines are typically developed based on the team's brand values and personality, as well as the target audience that the team is trying to reach.

The messaging guidelines should include guidelines for all types of communications, including social media posts, press releases, email newsletters, website copy, and any other communication that the team produces. The guidelines should be designed to ensure that all communications are consistent and aligned with the team's brand messaging.

For example, a college football team may develop messaging guidelines that emphasize the team's competitive spirit and determination. The tone of the communications may be bold and assertive, with language that emphasizes the team's strength and resilience. The messaging guidelines may also include guidelines for how the team communicates about its players, coaches, and staff, as well as guidelines for how the team communicates about its opponents and the sport of football in general.

The messaging guidelines may also include guidelines for how the team communicates with its fans and followers on social media. The guidelines may include rules for how the team responds to comments and messages from fans, as well as guidelines for how the team shares news and updates about the team and its activities.

In addition to guidelines for language and tone, the messaging guidelines may also include guidelines for the use of visuals and other design elements in communications. This may include guidelines for the use of photography, video, and other types of media that help to reinforce the team's brand values and personality.

Overall, developing messaging guidelines is an important aspect of building a strong brand for a sports team. By creating clear and consistent guidelines for language, tone, and voice, the team can ensure that all communications are aligned with the team's brand messaging and help to build a strong and recognizable brand that resonates with its target audience.