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Target Audience

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Here is an example of a buyer persona for a college football team:

Name: John Smith

Age: 22

Occupation: College student

Education level: Junior in college

Income: Part-time job, dependent on parents

Location: University town in the Midwest

Interests: Football, tailgating, outdoor activities

Values: Community involvement, social responsibility, loyalty to alma mater

Behaviors: Active on social media, attends most home games, participates in community service projects

 

In this example, John Smith represents the ideal fan the college football team is trying to attract. He is a college student passionate about football and enjoys tailgating and outdoor activities. He values community involvement and social responsibility, and is loyal to his alma mater. He is active on social media, attends most home games, and participates in community service projects.

 

The college football team can use this persona to create targeted messaging that resonates with John and other fans like him. For example, the team could highlight their commitment to community service and social responsibility and promote events that encourage fan participation in these activities. They could also use social media to engage with fans like John and share behind-the-scenes content that gives fans a closer look at the team and their activities.

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