Target Audience

Here is an example of a buyer persona for a college football team:
Name: John Smith
Age: 22
Occupation: College student
Education level: Junior in college
Income: Part-time job, dependent on parents
Location: University town in the Midwest
Interests: Football, tailgating, outdoor activities
Values: Community involvement, social responsibility, loyalty to alma mater
Behaviors: Active on social media, attends most home games, participates in community service projects
In this example, John Smith represents the ideal fan the college football team is trying to attract. He is a college student passionate about football and enjoys tailgating and outdoor activities. He values community involvement and social responsibility, and is loyal to his alma mater. He is active on social media, attends most home games, and participates in community service projects.
The college football team can use this persona to create targeted messaging that resonates with John and other fans like him. For example, the team could highlight their commitment to community service and social responsibility and promote events that encourage fan participation in these activities. They could also use social media to engage with fans like John and share behind-the-scenes content that gives fans a closer look at the team and their activities.
