Objectives & Strategies
Developing relationships with local businesses and organizations to create mutually beneficial partnerships
Nearly every team aims to engage with students, alumni, and the local community. Here are five specific ways a college football team can increase engagement with those groups:
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Sponsor an event: College football teams can partner with local businesses and organizations to sponsor an event such as a charity walk or a 5K run. This type of partnership allows both parties to benefit from exposure and recognition.
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Offer discounts: College football teams can offer discounts to local businesses and organizations in exchange for promotional opportunities. This could include discounts on game tickets, merchandise, or concessions.
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Joint advertising: College football teams can partner with local businesses and organizations to produce joint advertising campaigns. This will help both parties to reach a larger audience and increase their visibility.
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Internships and job opportunities: College football teams can provide internships and job opportunities to local businesses and organizations. This allows both parties to benefit from the experience and the connections made.
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Networking events: College football teams can host networking events for local businesses and organizations. This will allow them to meet potential partners, clients, and customers who could help their business grow.
Conclusion
The team should set specific targets and track their progress to make these goals measurable. For example, they might set a goal to increase ticket sales by 10% over the previous season or to grow their social media following by 20% over the year. By regularly tracking their progress towards these goals, the team can adjust their marketing strategy as needed and ensure they are on track to achieve their objectives.
