Module 1--Introduction to Branding: It’s Not Rocket Science

• Section A: Branding: The Catalyst for Success Business Growth

 

Module 2--The DNA of Branding

• Section A: Branding Isn’t Just a Theory…

• Section B: The Law of Branding: GB = BG

• Section C: Branding as the Nucleus of Your Business…

 

Module 3--Dissecting Your Brand

• Section A: Intro to the Art and Science of Branding

• Section B: Branding Anatomy

• Section C: Final Thoughts on Branding Anatomy

 

Module 4--Developing and Refining Your Branding Formula

• Section A: The Branding Boiling Point

• Section B: Branding Alchemy Step 1: Determine What Feeling You’d Like to Evoke

• Section C: Branding Alchemy Step 2: Research Your Competitors

• Section D: Branding Alchemy Step 3: Develop Multiple Concepts

• Section E: Branding Alchemy Step 4: Ask the Market

• Section F: Branding Alchemy Step 5: Split Test Different Concepts

• Section G: Closing Thoughts on Branding Alchemy

 

Module 5--Branding as a Catalyst for Business Growth

• Section A: Remember GB = BG?