People rarely become successful by accident. In most cases, those who start great businesses or have enviable careers are able to do so because they’re motivated by something much greater than money, fame, or status. They’re driven by their purpose in life, otherwise known as their big ‘why.’

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Your ‘why’ is the driving factor in your life, the impetus behind everything you do. It is the purpose, cause, or belief that inspires you to action. It not only applies to your professional life, but to your personal life too. Simon Sinek, marketing consultant, bestselling author, and motivational speaker says, “We don’t have a professional WHY and personal WHY. We are who we are wherever we are.” Your big ‘why’ is present and consistent throughout all aspects of your life. It’s how you define who you are and why you exist on this planet.

However, as we go through life we take on roles which can disguise our ‘why’ from others, and often from ourselves too. This means that finding your singular ‘why’ can be a challenge.

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Your ‘why’ is personal to you, and it will be slightly different for everyone. Only you can determine your ‘why’ and finding it requires deep self-awareness and self-reflection. It isn’t a matter of looking for something outside of yourself. Your ‘why’ is inside you and the challenge is to reveal it. When you do, you can tap into your ‘why’ to fuel your success on whatever path you choose.