And so it begins . . . 

This is where you begin to learn about marketing.  You're lucky.  Some students take a marketing class and spend the entire class period listening to their teacher and reading a textbook. Not you.

 

You will begin by selecting a brand. You can choose Aveeka Personal Care products, Perfect Pizza, Rocket Energy Drink, the Western University Wildcats, or any other option you see after entering the password.  

 

As the Marketing Director, you will be in charge of your brand. Throughout the course, you will have assignments and activities that include making decisions based on the brand you represent.   You will create.  You will imagine. You will measure. You will evaluate. You will work hard.  And surprisingly (or not), you will enjoy it.