Name, Image, and Likeness Marketing Plan

Western University Wildcats Football Quarterback Randy Kessler

 

NIL Agreement with Weekend Warrior Sporting Goods

 

Responsibilities:

• Representing Weekend Warrior Sporting Goods in all public appearances and interviews

• Participating in photo shoots and video production for Weekend Warrior Sporting Goods' marketing campaigns

• Collaborating with Weekend Warrior Sporting Goods' marketing team to develop and implement new marketing strategies

• Utilizing social media to promote Weekend Warrior Sporting Goods and increase brand awareness

• Attending events and making appearances on behalf of Weekend Warrior Sporting Goods

• Providing feedback and ideas to improve Weekend Warrior Sporting Goods' products and services

 

Marketing Strategies:

• Utilizing Randy's on-field success and strong leadership skills to position him as a role model and spokesperson for Weekend Warrior Sporting Goods

• Leveraging Randy's popularity among college football fans to increase brand awareness and drive sales

• Creating social media campaigns that highlight Randy's achievements and character to build a strong personal brand and increase customer loyalty

• Partnering with local businesses and organizations to host events and promotions featuring Randy and Weekend Warrior Sporting Goods

• Developing a signature line of Weekend Warrior Sporting Goods products featuring Randy's name, image, and likeness.

• Sponsorship of Randy's team the Western University Wildcats, and promoting the products during the games and events

• Create a campaign that focuses on Randy's training and workout routine, highlighting the products of Weekend Warrior Sporting Goods he uses and endorses.

• Randy will partner with local sports camps and clinics and promote Weekend Warrior Sporting Goods products and services to young athletes.

 

Overall, the main goal of this marketing plan is to leverage Randy's image and likeness to increase brand awareness and drive sales for Weekend Warrior Sporting Goods. By positioning Randy as a role model and spokesperson for the brand, we can build a strong personal brand and increase customer loyalty. Additionally, leveraging Randy's popularity among college football fans can drive sales and increase brand awareness. Furthermore, by utilizing Randy's training and workout routine and by promoting the products he uses and endorses, we can target athletes and fitness enthusiasts and increase the trust in the brand.