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Table of Contents
Week #1: Introduction to Promotion and Marketing
Week #2: Traditional Advertising Media
Week #3: Digital Advertising and Promotion
Week #4: Sales Promotion Techniques
Week #5: Public Relations (PR)
Week #6: Publicity and Media Relations
Week #7: Personal Selling and Direct Marketing
Week #10: Digital Content Marketing
Week #11: Mobile Advertising and Marketing
Week #13: Social Media Advertising
Week #14: Customer Relationship Management (CRM)
Week #15: Public Relations Strategy
Week #16: Measurement and Analytics in Advertising
Week #17: The Future of Promotion and Media
Week #18: Course Project
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