This group consists of young, single females. They live in cities, near downtown when possible, (many with roommates), and may attend college, often part-time.  

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Demographics

$29,000 income

Urban, lower scale

Highest technology usage

18-25

Single

Renters

Does freelance design work

Seeking a college degree

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Lifestyle and Media

Very active on Social Media

Uses public transit and Uber/Lyft

Shop at Target

Loves a good deal, is not afraid to look for and use coupons

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