Online Reputation Assessment Guide
Step-by-Step Guide for Checking Your Online Reputation
1. The first thing to do is simply Google your business. Log out of Google services, such as Gmail, YouTube, or any other service you may be using. The reason this is so important is that you do not want any “personalized” search results to come up based on your browsing history, location, or other factors.
In order to get the most accurate results, be sure to log out of everything – or even use a completely different computer.
2.Go to www.google.com and start your search by simply entering your company’s name.
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Do Various Searches Such As:
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Search Your Company’s Name
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Search With and Without Your City and State After the Name
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Search Your Personal Name (as the owner/CEO)
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Search the Names of Your Products and Services
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Search Your Employees’ Names (in some cases depending on your business)
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Search Any Usernames You Use for Your Business on Certain Sites, Such as Social Media
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… and any other keyword phrases that are closely related to your business
It may be easier to write down your list of search terms before you start searching so you can keep up.