Online Reputation Assessment Guide
As a business owner, it is imperative that you pay attention to what people are saying about your business, products, and services online.
Approximately 97% of today’s consumers go online to find local businesses that have what they’re looking for.
If they find information that puts your business in a negative light, your ability to attract and retain customers will be seriously impacted.
Why?
-
90% of consumers say online reviews impact their buying decisions
-
79% of consumers trust online reviews as much as personal recommendations
-
92% of consumers have more confidence in information that they found online than hearing it from a salesperson or any other source of information
-
80% of consumers have changed their minds about a business based on negative reviews
-
Businesses can see an increase in sales of up to 58% thanks to good reviews
-
On average, one negative review can cost you 30 customers
As you can see, if you don’t control your online reputation, someone else will.
So it’s important for you to listen to what people are saying about your company online so YOU can regain or maintain control of your company’s image.
Unfortunately, there are many ways for customers, ex-employees, and competitors to post negative comments about your business. If you do not know what is being said, you have no chance of counteracting this activity to ensure your brand comes across in a positive light for potential customers.
In order to protect and defend your business, it is highly recommended that you implement strategies to consistently monitor and manage your online reputation. In fact, this is a must-have best practice for companies all across the globe that want a fair chance of generating new leads and customers using the internet.
​
Trying to have negative comments about your brand removed is very difficult to do. In most cases, it’s impossible. However, it’s not the end of the world. There are ways to handle those situations, as well as ways to build positivity around them.
In order to start off on the right track, the first step is to do an assessment of your current online reputation.
-
What do your potential customers see when they research your company online?
-
Who is talking about your business?
-
If there are negative mentions related to your brand, are there also some positive mentions to balance things out?
-
Is there inaccurate information showing up?
In this guide, we will show you how to check your current online reputation with just a few basic steps.Following these simple steps will help you discover how people see your brand so you can take any necessary actions to turn things around in your favor going forward.