Think about the last time you were going out for dinner and wanted to try a new restaurant. Why did you choose that restaurant? If you are like most people, you probably searched online or looked at various review sites for a restaurant with good to great reviews and therefore a good reputation. While having a positive online reputation is great for restaurants - who rely on good reviews to pull customers in - does it really matter for your business?
We all know that the modern customer and business relies on the Internet to find products and services they need. They utilize review platforms, social media and even your website to form an opinion about the businesses they find and ultimately purchase from. Don't kid yourself, they are even doing this with your business.
This opinion is often swayed by aspects like where your business shows up on search results, website layout and content, social media presence, and even reviews and listings. Regardless of what you say or do, your reputation - online or otherwise - matters. The good news is you have the power to manage it.
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