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Experience

Davis High School

Kaysville, Utah

1999-Present

Marketing Teacher

  • Recipient of 2013 Leavey Award for Entrepreneurship Education. One of 10 recipients nationwide

  • Served as Dean of Davis Business School

  • Responsible for implementation of Pathways as part of school leadership team

  • Responsible for publishing Inside Davis, the electronic newsletter

  • Developed curriculum for and implemented first high school Social Media Marketing class

  • Responsible for teaching Sports Marketing, Marketing, Retail, Entrepreneurship, Advanced Marketing, Social Media Marketing, Promotion, Digital Marketing, Leadership

  • Responsible for the operation of The Point, the student-operated convenience store

  • Advisor for davisDECA

  • Over 75 International DECA Career Development Conference Qualifiers (includes three “Top 3” finishers)

  • Named Outstanding Marketing Educator by The Marketing Educators Group (Utah marketing teacher association)

  • Past member of the Board of Directors for Utah DECA and The Marketing Educators Group

 

 

TheMarketingTeacher

Kaysville, Utah

2000-Present

Founder

  • Created and developed FistBump, an annual conference for Utah marketing and business teachers.

  • Create and market educational materials for high school marketing, social media marketing, and sports marketing teachers

  • Publish The Edge, a weekly marketing newsletter (since 2000)

  • Author of "Sports . . . More Than Just The Score" the first book written specifically for high school sports marketing programs

  • Author of "The Sports Marketing Playbook"

  • Author of “MarketingNOW” a general marketing web-based textbook

  • Author of “Social Media Marketing” the first resource developed for teaching social media marketing at the high school level

  • Presenter at several state, regional and national conferences for high school marketing teachers

 

Kenosha Bradford High School

Kenosha, Wisconsin

1981-1999

Marketing Teacher

  • Started the Bradford Marketing Group in 1981

  • Increased course offerings from one (Marketing) to eight. Added Advanced Marketing, Marketing Internship, Leadership, Small Business Ownership, Sportainment (Sport & Entertainment Marketing), Retail Merchandising & Management and Special Projects in Marketing.

  • Over 100 qualifiers for International DECA Career Development Conference Competition, includes several grand finalists and 2 International Champions

  • KUSD Teacher of the Year, 1985

  • Sportainment (Sports & Entertainment Marketing) earned Innovation in Marketing Award from the Marketing Education Association in 1995

  • Kenosha Rotary Club Teacher of the Year, 1998

  • Responsible for operation of InfraRed, school store with gross sales in excess of $140,000

  • Planning Committee for several Wisconsin DECA State CDC's, Central Region CDC's and the MBAResearch Conclave

 

Gateway Technical College

Kenosha, Wisconsin

1998-1999 Instructor

  • Developed and taught three courses for a Certificate Program in Sports Marketing. (Introduction to Event Marketing, Corporate Sponsorship Development, and Ticket Sales)

 

University of Wisconsin-Parkside

Kenosha, Wisconsin

1995-1998

Adjunct Professor

  • Instructor for three sections of Principles in Marketing

  • Instructor for Sports Marketing class

 

Quest

Kenosha, Wisconsin

1981-1990

Motivational Presenter

  • Presented seminars, workshops and keynote addresses on topics including leadership, creativity, goal setting, and attitude

  • Presentations at local, regional and national level for DECA as well as other vocational/ educational student organizations (FBLA, HOSA, VICA, Student Council, etc.)

  • Presented to educators on the value or being a teacher

 

Education

University of Wisconsin-Whitewater

Whitewater, Wisconsin

1981-1988

  • Master of Science in Teaching; Marketing Education

  • Graduated with Honors

 

University of Wisconsin-Whitewater

Whitewater, Wisconsin

1977-1981

  • Bachelor of Science in Education: Major in Marketing Education and Minor in Coaching

  • President, Collegiate DECA

  • Vice-President, Pi Omega Pi

  • Recipient, Paul A., Carlson Scholarship

  • Graduated with Honors

 

Professional Development

  • Marketing Education Association (MEA) (1987-1998)

  • MBAResearch Conclave (Attended for 21 years, presented at 12 Conclaves)

  • Attended the National Association of Collegiate Marketing Administrators (NACMA) convention (1993-1998, 2002)

  • Have attended various marketing workshops and district in-service courses as well as regional and national conferences

  • Completed several online workshops and courses in marketing-related subjects

 

Community Involvement

Current and/or past member of:

  • Davis High School Technology Committee

  • Davis School District Attendance Committee

  • Marketing Education Association

  • National DECA

  • National Business Education Association

  • Kenosha Area Chamber of Commerce (Education Committee, Scholarship Committee, Retail Committee)

  • Davis Chamber of Commerce

  • Crime Stoppers Board of Directors

  • Christian Youth Council (CYC) Board of Directors

  • Southport Elite Fitness Club Board of Directors

  • Kenosha Lakefront Development Committee Board of Directors

  • Wisconsin Hugh O'Brien Youth Leadership Conference (HOBY) Board of Directors

  • Kenosha's Beach Party organizing committee

 

References

 

Available upon request

© 2018 TheMarketingTeacher

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