MarketingNOW is where it all begins.  Intended to be an introduction to general marketing, the WebBook focuses on The 4 P’s.  The WebBook includes discussion questions in each section as well as links to relevant articles and websites.

 

Although I am not a big fan of tests, one is included for each section, as well as a PowerPoint deck.

 

You may also select from 30 different business-based “Would You Rather” scenarios as a bell ringer activity or a change of pace.

 

Activities and assignments are found on the first page of each section, as are extensive case studies in select sections.  If those activities are not enough, I have included all six volumes of Best Practices for Marketing Teachers--literally hundreds of pages!

 

Following is a list of section titles:

• It’s Everywhere

• Hitting the Target and Adding Value

• Are Customers Really First

• The 4 P’s . . . or 5 . . . or 6 . . .

• It’s About the Product

• Promote. Promote. Promote.

• Everything Has a Price

• From Any Place to Your Place

• Helping Customers Buy

• Marketing Research

 

Still wonder if this WebBook is what you are looking for?  The best way to find out is to take it for a test drive.  Click to get your Preview Pass.