MarketingNOW is where it all begins.  Intended to be an introduction to general marketing, the WebBook focuses on The 4 P’s.  The WebBook includes discussion questions in each section as well as links to relevant articles and websites.


Although I am not a big fan of tests, one is included for each section, as well as a PowerPoint deck.


You may also select from 30 different business-based “Would You Rather” scenarios as a bell ringer activity or a change of pace.


Activities and assignments are found on the first page of each section, as are extensive case studies in select sections.  If those activities are not enough, I have included all six volumes of Best Practices for Marketing Teachers--literally hundreds of pages!


Following is a list of section titles:

  • It’s Everywhere

  • Hitting the Target and Adding Value

  • Are Customers Really First

  • The 4 P’s . . . or 5 . . . or 6 . . .

  • It’s About the Product

  • Promote. Promote. Promote.

  • Everything Has a Price

  • From Any Place to Your Place

  • Helping Customers Buy

  • Marketing Research


Still wonder if this WebBook is what you are looking for?  The best way to find out is to take it for a test drive.  Click to get your Preview Pass.