to marketing teachers
Who Am I
I am available to present at
I have taught marketing classes for over 35 years. And that includes almost any class you can imagine. I began in Wisconsin and am finishing up in Utah.
I began teaching sports marketing in the early 90's and wrote Sports . . . More Than Just the Score because there were no "textbooks" available. Since that time I added MarketingNOW for the general marketing class. In addition, I was fortunate enough to develop and teach the first social media marketing class in the country which led to Marketing Gets Social. Then I branched out a little for Marketing Gets Digital.
This year I am testing the water with Marketing Gets SoLoMo, a WebBook developed specifically for competitive projects.
On the personal side, I am blessed with a wonderful wife and three great kids. I spread my time between teaching, TheMarketingTeacher, Church and my family (not necessarily in that order). When I get a spare moment, I like to read, listen to political talk radio or just be a husband and dad.
I am never far from my phone, so feel free to call or text (801.540.0977)
Teachers Say . . .
Having resources that are up to date helps our students in the classroom and beyond. Giving them timely information helps them in the competitions too, giving them that edge that gets one more point.
Clinton Technical School
Sports materials like this are a big time saver for me as this information is updated all the time. I do not stress about keeping up to date myself on all materials.
I have been using Sports . . . More Than Just the Score for over seven years and it has been a valuable resource for my Sports Marketing class. My class is a project-based and with the examples in the WebBook the students learn all about key components in a sports marketing plan.
Central Catholic High School
I use this a resource in my classes. I have loved the way Jeff spells it out. I love the ideas he gives, and how easy it is to follow. This is a WebBook you could probably pick up and read in its entirety and quite enjoy it. I also love that it is updated regularly with new insights and material. Thanks Jeff for such great material.
American Fork High School
It has proven to be an excellent resource:
It's easily accessible (not software/device specific). We are a BYOD school so it's compatibility takes all of the thought and planning out of it. Everybody gets it!
The questions that break up each section are always higher level thinking. They're never about reciting something written in the text.
Students easily relate to all of the examples provided. Modern topics and images are used.
The videos, slideshows, and articles provide excellent supplementary information. We use the articles for classroom discussion all of the time.
Notre Dame HIgh School
This book is AWESOME! It is written with the high school student in mind. Sections are straight forward and to the point, with great examples written in. Links to current articles providing 'real-world' expertise provide more details for deeper understanding. Having the information available online keeps materials current/fresh and really helps me work with students who miss class.
Northridge High School
Wait a minute!
If you're not convinced, click here for a free Preview Pass and see for yourself!
I love these materials! Even after working for a competitor, I only use resources from The Marketing Teacher. They are cutting edge, frequently updated and customizable for my classroom needs.
Frenship High School
I have been working with our neighboring school when planning and using this WebBook. She also purchased access. We think it is fabulous. It has made our planning for the year a breeze and our class lessons much more relevant to what the students should be learning! Thank you, thank you!
Central High School
I utilize MarketingNOW with my students as a refresher opportunity. The links, videos, and other resources really provide current information that the students can relate to. I give MarketingNOW 4 STARS!!!
King George High School
I use this WebBook to create a complete digital teaching experience. This allows students access to marketing information that is current and in their digital realm.
Klamath Union High School
Thank you for your interest in one (or more) of our WebBooks. Please follow these directions for a 10-day preview pass.
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