MarketingNOW has a new look and feel, and lots of new features. This WebBook has been developed specifically to teach marketing to high school students.    

This WebBook offers many advantages over the traditional textbook including:
Cost savings
Continuous updating
Links to websites, articles, and videos
Downloadable activities and assignments
Embedded review options such as flashcards and quizzes

In addition, this version includes a test for each section, as well as a PowerPoint deck to be used for instruction. There are also live Twitter feeds of relevant hashtags, a feed for the MarketingNOW blog and The Leading Edge which introduces new content and concepts to the reader.