Sports . . . 

More Than Just the Score

Having taught sports marketing since the early 90's I think I am beginning to get the hang of it. This is the 5thh edition of the softcover book I wrote back in 2000.  The updates have turned this into a WebBook with a variety of features including:

 

• Two major sections: Marketing Through Sports and Marketing Of Sports 

• The Sports Marketing Playbook

• Social Media in Sports

• Sports Biz Blog feed

• Twitter feed for sports business

• Samples of agreements, proposals, marketing plans and more

• Best Practices

• Would You Rather scenarios

• PowerPoint Decks (Fall of 2016 updates)

• The Sports Marketing Minute

• Review Questions

• A growing assortment of worksheets and activities

• Quizzes are coming the Fall of 2016

• And more to come . . . 

 

Since this is a WebBook, readers will benefit from links to rich media including videos, web pages, articles and more.  In addition, we will slip in updates whenever necessary!

 

Take a look for yourself with a free Preview Pass.