Our latest WebBook covers the emerging field of Digital Marketing.  In addition to a section on Social Media Marketing, this resource also covers the topics of:
Content Marketing
Mobile Marketing
Search Engine Marketing
Web Design
and more to come!
The Marketing Gets Digital WebBook places an increased emphasis on doing rather than reading about doing.  While content is provided for each topic, an ever-growing array of projects/activities/assignments will allow students to learn by doing.

Marketing Gets Digital