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What is the consumer's decision-making process?
The first step in the decision-making process for a consumer is to identify a need or want.
The second step is identifying what products are available to fulfill this need or want.
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The third and final step in the decision-making process, as it pertains to consumers, is selecting from among those options that have been identified.
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And lastly, there's the purchase and post-purchase evaluation!
1
Explain how marketing can influence each of the steps of the process.
2
How has the Internet influenced Step 2 of the decision-making process
3
Why is the post-purchase evaluation important?
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