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Email marketing is still one of the most effective ways to reach your target audience.

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Though it has been around for a long time, it is still a powerful tool that can be used to greatly affect potential customers.

And much like any other marketing technique, it's evolving!

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Take these 5 hot email marketing trends with you when working out your strategy!

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1

Why has user-generated content become so popular (think Super Bowl and Doritos)?

2

What is a landing page, and how are they used?

3

How could micro-segmentation be useful in marketing via email?

3

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