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This order of contents starts with the foundations of influencer marketing. It builds up to the practical applications and strategies, ending with monetization, often the influencers' ultimate goal. It creates a narrative that educates and engages students through the journey of influencer marketing.
1. The Evolution of Influence​
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2. The Mechanics of Influence​
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3. Influences on Consumer Behavior​
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5. Building a Digital Identity​
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7. The Influencer's Perspective​
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