This order of contents starts with the foundations of influencer marketing. It builds up to the practical applications and strategies, ending with monetization, often the influencers' ultimate goal. It creates a narrative that educates and engages students through the journey of influencer marketing.
1. The Evolution of Influence
Analyzing Reach and Engagement
3. Influences on Consumer Behavior
Navigating the Influence- A Digital Marketing Exploration
Understanding Influencer Types and Roles
5. Building a Digital Identity
Building a Digital Asset Library
Analyzing Reach and Engagement
7. The Influencer's Perspective
Matching Brands for an Influencer
Selecting the Perfect Influencer for a Brand
Strategic Alliances in Digital Marketing
Pitch Perfect-Creating Your Influencer Brand Proposal
Designing a Promotional Web Banner
Creating a Balanced Social Media Ad
13. Exploring Design Applications
Designing Engaging Social Media Posts
Creating a Health Benefits Infographic
Developing a Comprehensive Brand Identity Kit
Visual Voices-Harnessing Video Content for Influencer Impact
15. Ad Creation and Copywriting
The Ultimate Ad Pitch- Trendy High School Campaign
Content Chameleon- Mastering Multichannel Social Media Strategies
Social Savvy- Creating Engagement Strategies for Every Platform
Creating a Cross-Platform Content Calendar
Cross-Platform Content Creation
22. Media in Marketing Campaigns
Crafting Content for Maximum Organic Reach