This order of contents starts with the foundations of influencer marketing. It builds up to the practical applications and strategies, ending with monetization, often the influencers' ultimate goal. It creates a narrative that educates and engages students through the journey of influencer marketing.
1. The Evolution of Influence​
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Analyzing Reach and Engagement​
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3. Influences on Consumer Behavior
Navigating the Influence- A Digital Marketing Exploration​
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Understanding Influencer Types and Roles​
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5. Building a Digital Identity
Building a Digital Asset Library​
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Analyzing Reach and Engagement​
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7. The Influencer's Perspective
Matching Brands for an Influencer​
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Selecting the Perfect Influencer for a Brand​
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Strategic Alliances in Digital Marketing​
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Pitch Perfect-Creating Your Influencer Brand Proposal​
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Designing a Promotional Web Banner
Creating a Balanced Social Media Ad
​13. Exploring Design Applications
​Designing Engaging Social Media Posts
Creating a Health Benefits Infographic
Developing a Comprehensive Brand Identity Kit​
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Visual Voices-Harnessing Video Content for Influencer Impact
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15. Ad Creation and Copywriting
The Ultimate Ad Pitch- Trendy High School Campaign​
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16. Social Media Copywriting​
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Content Chameleon- Mastering Multichannel Social Media Strategies
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Social Savvy- Creating Engagement Strategies for Every Platform​
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Creating a Cross-Platform Content Calendar
Cross-Platform Content Creation​
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22. Media in Marketing Campaigns
Crafting Content for Maximum Organic Reach​
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