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TABLE OF CONTENTS
ASSIGNMENTS
REVIEW
TEACHERS
CONTACT
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Section I:
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Section II:
Section III:
Section IV:
Section V:
Section VI:
Section VII:
Section VIII:
Section IX:
Section X:
It's Everywhere
Hitting the Target and Adding Value
Are Customers Really First?
The 4Ps . . . or 5Ps . . . or 6Ps
It's About the Product
Promote. Promote. Promote.
Everything Has a Price
From Anyplace to Your Place
Helping Customers Buy
Research