Customer Relationships

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What type of relationship does each of our Customer Segments expect us to establish and maintain with them?

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Connecting with your customer base is important in keeping your reputation as a caring organization. Below are 6 types of relationships to have with customers. Select which one(s) pertain to your organization and reflect how:

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Personal Assistance

Customers can talk with human assistance.

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Dedicated Personal Assistance

Customer representatives are directly and solely connected to an individual customer.

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Self-Service

Customers are given resources to help themselves. (Ex. FAQs)

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Automated Services

Customers are given customized help usually through software and automation.

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Communities

Customers are able to connect with other customers for help. (Ex. Forums)

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Co-Creation

Customers are able to create value for the company. (Ex. YouTube video uploads)