Value Proposition

 

What value do we deliver to the customer?

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Once you know who you are providing to, then you can appeal to them with a value proposition. This part goes further than just stating your product/service, by expressing why your product/service is valuable. Below are 11 elements that contribute to customer value creation. Select which one(s) pertain to your value proposition and reflect how:

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Newness

Fulfills an entirely new set of needs that customers previously didn't perceive because there was no similar value proposition.

 

Performance

Improves product or service performance.

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Customization

Tailored to the specific needs of individual customers.

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Getting the job done

Helps customers get a certain job done.

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Design

Stands out because of superior design.

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Brand/Status

Stands out because of the popularity or respect of a brand/status.

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Price

Offers a similar value but at a lower price.

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Cost Reduction

Helps customers reduce their own personal costs they would take on without the product/service.

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Risk Reduction

Offer customers a chance to reduce their own risks. (Ex. 1-year guarantee)

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Accessibility

Provides to customers that previously lacked access to product/service.

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Convenience/Usability

Provides customers an easier way to use a vital product/service. (Ex. iTunes)