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Revenue Streams

How do your Customer Segments purchase your Value Proposition?

In this step, we will find out how exactly your customers buy your product/service. Below are 6 common types of Revenue Streams. Select which one(s) pertain to your organization and reflect how:

Asset Sale

One time sale of ownership rights of a physical product.

Usage Fee

Ongoing costs to continue use of product/service. (Ex. Pay-Per-View)

Subscription Fees

Cost allowing customers to use product/service for specific time period.

Lending/Renting/Leasing

Temporarily granting someone the exclusive right to use a product/service for a specific time period.

Licensing

Granting customers permission to use protected intellectual property.

Advertising

Income through fees for advertising a particular product/service/brand.

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