I. EXECUTIVE SUMMARY

            One- to three-page description of the project

 

Yes, this is the first section in the project, but it is also the last section you write.  It is a summary of the entire project.

 

I am going to say something you might not want to hear:  There is a reasonable chance that this is the only section of your project the judge(es) will read, or at least the section they will read carefully.  I recommend you write this section as though it is the ONLY part of your project the judge will see.  Include the key points from each section but emphasize the details of your cause marketing recommendations and why you believe your suggestions will be effective.

 

Identify 3-5 key points from your project and share them here.  Approach this as though the 20-page limit has been reduced to three.  Think like you are putting your project on Twitter!  Cut out the unnecessary filler and get to the key details.