2. Target Facebook Ads Using ZIP Codes
Facebook allows you to use ZIP codes when targeting ads. This may seem silly with the availability of Local Awareness Ads, but there is often different demographic data available outside of Facebook that is based around ZIP codes (e.g. census).
ZIP codes also reach a different size and kind of area than radius-based zones Facebook creates.
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Facebook Ads
They can be handy in targeting people who live in the area instead of those who might just be passing through (such as with hyper-local).
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Depending on what type of business you have, you may prefer customers who live in the area as opposed to transient ones. A tool like Zip Who can help you choose optimal ZIP codes based on demographics. Beyond ZIP codes, you can target states, cities, and even specific addresses.
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Related Article: Marketing to the Mobile Man and the Mobile Woman