3. Use Demographics and Connections Locally

Targeting ads based on demographics (such as age, interests, geographic location, and online search activity) is a typical approach to most online ad platforms.

Facebook offers a greater depth to that, however, because user profiles, as well as user behavior, offer up those same demographics with greater accuracy.

Don’t let regional similarities in your customers fool you into thinking that demographics have no place.

 

 

For example, consider events, sales, or services that are of interest to specific genders or ages. Additionally, since targeting current fans of your Facebook page offers better return, you can target ads with an eye to this connection.

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Ads targeted toward customers who are already fans offer seven times better click-through rates.