4. Display Your Ads at Specific Times
Facebook allows you to set your ads to run on specific days and times. You know that you should pay attention to holidays and other larger, national events (e.g. Super Bowl) when it comes to advertising, but this can be helpful on a local level, too.
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Simply ask yourself: What local events pertain to your niche?
Facebook Ads
A greenhouse, for example, could benefit by running ads during the times they are open as well as during the week leading up to the large home and garden show at the local events center.
Or perhaps you have a restaurant, and decide that the end of each week is the time to run ads about your great Sunday brunch.
Or maybe a forecasted cold snap could inspire an ad about winter scarves your clothing store has for sale. Consider local events and culture. Create ads tailored to those events, and set up a campaign around that event.
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Related Article: You're Doing it Wrong! 5 Don'ts in Facebook Advertising