5. Don’t Forget To Layer Your Ads

Think of layers as filters that you stack on top of your basic ad. In this way, you mix demographics with Local Awareness and connect with people in the area who have a specific inclination and are in the right place.

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Facebook gives you many options when it comes to targeting your ads. A couple of things to remember, though, as you filter your Facebook ads using any of these techniques: Specificity costs more.

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Do remember that the smaller and more specific you define your ad audience to be, the more expensive it will cost to reach them.

Try to find good middle ground, not too broad but not too impossibly specific. Some locations need fewer layers.

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If your business is in the heart of New York City, you can get away with adding more layers to create specific ads (particularly with Local Awareness Ads).

If you don’t have as much foot traffic or tight demographic differences where your business is located, you may not be able to be as detailed with your layers if you want your ad seen at all.

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Facebook offers real controls that deliver ads to the customers most interested in them.

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Conclusion

Yes, Facebook allows you to reach a massive audience on a global scale. But Facebook also allows you to reach a very specific audience on a very local scale. When it comes to building your business, small and local is often better than massive and global.