Facebook Live

Here is a recent article outlining how three businesses used Facebook live to generate sales. The examples include:

#1: Broadcast a Milestone Celebration

#2Stream an Online Sale

#3: Offer a Private Q&A

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Read about these examples in detail in the artice and then list several ideas for how you  might use Facebook live as a tool for your SoLoMo efforts.

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Here are a few additional articles on Facebook Live and marketing:

• Facebook Live: What Marketers Need to Know : Social Media Examiner

• Facebook Live Streaming Examples from Business Users

• How 3 brands are using Facebook Live to connect 

• How Your Business Can Capitalize on Facebook Live

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More Local Ideas

Read this article ( 10 Ways to Find More Local Facebook Fans ) and get more ideas about using Facebook locally.  Below is the list of ideas presented in the article. Read the entire article for a better understanding of each option. Then, make a list of possible ways you can utilize each of the ideas for your client.  Remembr, you may only come up with a couple of realistic ideas but the "brainstorming" process will be helpful.

 

#1: Use Local Keywords in Page Settings

#2: Pay Attention to Audience Insights

#3: Meet Community Influencers

#4: Turn Customers Into Fans

#5: Encourage Facebook Check-Ins

#6: Support Other Local Businesses

#7: Find Local Hashtags

#8: Tag Local Businesses and Events

#9: Share Local Photos

#10: Hyper-Target Facebook Advertising

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Go "Hyper-Local"

You can now get into “hyper-local” advertising with a tooll called Local Awareness Ads.  Check it out and see if it will work with your client.

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