3. Promote fundraising campaigns.

The personal imagery of Instagram lends itself well to promoting fundraising campaigns for your nonprofit organization. Along with using hashtags to foster donations, you can also offer text-to-give campaigns and long-term fundraising. For example, you could ask followers to give $5 over a period of 5 days to help save 5 children in need with a compelling photo of kids your organization serves.

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The Humane Society of the United States held a Text Love campaign asking supporters to donate $10 next to a photo of a rescue dog. You can also promote fundraising events that your nonprofit hosts and encourage donors to come. Make sure to include a call to action asking followers to take part and connect back to your organization’s website. While Instagram does not currently have the capability to link in captions, you can include a link to your website in your personal profile. Use photo captions to prompt followers to click back and connect with your nonprofit’s website.