4. Report live events your nonprofit hosts.

Similar to Snapchat, your nonprofit can utilize Instagram to showcase live fundraising events by presenting moments in real-time through photos and videos. If applicable, your philanthropic organization can even tag volunteers, donors or staff members in these posts so followers get a glimpse into what’s going on and who is involved. This provides a sneak peek into behind-the-scenes action at your charitable events and shows the immediate impact on the people and community you serve. These types of posts give authenticity and transparency to your organization. Event posts will make your followers feel like they can trust your nonprofit, belong to the effort and will more likely get involved.