5. Thank your constituents.

Try using Instagram to personalize thank-yous to your charitable group’s donors and volunteers. By sharing thank-yous with your followers, you:

• Demonstrate gratitude and character.

• Encourage constituents to continue to be involved in your organization.

• Market your brand.

​

Posts such as these can feature your charity’s donors (with permission), highlight organizational volunteers and promote #ThankfulThursday campaigns. Charity Water provides a wonderful example of constituent gratitude in their posts.