Nonprofit Social Media: 6 Ways You Can Use Instagram to Further Your Mission

6. Grow your nonprofit following.

Finally, if your nonprofit group seeks to increase its follower and constituent base, then you need to use Instagram. In fact, because of its visual storytelling appeal, you may receive more Instagram likes than Facebook likes and Twitter retweets combined. To continue to grow your Instagram following, and in effect, your charitable organization following, here are a few extra tips to use with the app:

• Grow your follower base by regularly liking other people’s posts as well.

• Share one image or video every day to show activity, but have a balance of fun pictures and business posts.

• Engage with followers by responding to comments and messages.

• Connect your Instagram with your organization’s other social media and website.

• Follow other nonprofit organizations to see what Instagram practices work well for them.

​

If your nonprofit organization decides to join Instagram, commit to staying engaged. By utilizing these tips and interacting with other users, you can promote your cause and grow a following. So if a picture really is worth a thousand words, then Instagram is the place to go to tell your story.