Tips on format
To the left is a basic template for a press release.  Here is a bit more information on each section:

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FOR IMMEDIATE RELEASE: These words should appear in the upper left-hand margin, just under your letterhead. You should capitalize every letter. Of course, if you do not want the information released immediately it should say: For Release on (date).

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Press Contact: How can the media get in touch with you? Based on my experience, make sure you leave a home number or cell number and your work number.  The media do not necessarily work atypical hours, and you don't want to miss an opportunity for coverage.

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Headline: Be sure to make it clear why your story is exciting and interesting. The media rep. must find the headline compelling enough to continue reading.

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Summary Bullet Points: Simply summarize each of your paragraphs in one short sentence. This allows the media to get an idea of your event without reading the entire document.

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City, State, Location: Where are you, and where is your news happening? In the internet-connected world, this is critical. I had a press release for an event in Utah pucked up by the San Francisco Chronicle.

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Introductory Paragraph: Remember, the most important information comes first!

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Quote: This is a great place to have a quote about your event.  In this case, a coach, administration, fan, member of the team, or entertainer can provide a quote.

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2nd/3rd Paragraphs:Provide more details here.

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Quote: More insight in the form of a quote.

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Closing paragraph: the mundane yet important details

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Boiler Plate: This is a standard paragraph or two that tells what your organization(or event) is all about.  The same paragraph is used at the bottom of all of your press releases.

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