The Half Court Fan Shot

Here's What the Event is Like
This event provides an opportunity for everyone in attendance to win a prize. Select fans to take a shot from halfcourt. If they make it, everyone wins a prize.

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Guidelines for Running the Event
Randomly select 3-4 fans. Any more than that and the event begins to "drag on." Line up the contestants at half court to prepare for their big shot. If you have a banner from the sponsor of this event, lay it on the floor at half court and use it as a marker for the spot from which the fans must shoot.

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The fans take a turn at making a shot from halfcourt. If one of them makes it, everyone wins a prize from the corporate partner, and the fan gets a "grand prize" for his or her successful shot.

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A Few Words about Prizes and Sponsors
Look for a sponsor that has a relatively low-priced product that can be given away in quantity. You may have to give away several hundred or even a few thousand if you successfully market your event.

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We typically had Pepsi or a quick-serve or pizza restaurant as the sponsor. The fans would win a 20 oz. bottle of pop, an order of fries, or a slice of pizza.

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As you can imagine, it would be next to impossible to hand out the actual prizes to all the fans (cold fries, anyone?). As a result, just make coupons to distribute after the event if the shot is good.

 

Another twist is to make coupons redeemable for a discount on a purchase. That coupon becomes good for a free item if a basket is made. This is an excellent option because the sponsor gets to distribute coupons regardless of whether the shot is made.

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For example: Let's say you are working with a pizza restaurant. With the manager or owner's help, develop a coupon worth $X off a medium pizza. The coupon would also say something such as "If one of tonight's fans hits the DeRango's Pizza Shot, this coupon is also good for one free slice of pizza."

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An advantage to giving out coupons is that it "drives traffic" to the business. And, hopefully, fans will make additional purchases when they redeem their voucher for their free pizza.