How to Harness Micro Moments in Your Marketing Strategy

 

Your everyday experience is laced with “micro moments.” Google coined this term to describe the instantaneous bursts of curiosity and action that drive our decision making these days. When was the last time you contemplated jumping on your smart phone and searching for something? Right, you don’t think about it, you just do it.

 

An idea or an emotion occurs to you, and you do the most natural thing. You Google it or you pop into Facebook, Instagram or SnapChat and post a selfie. We are driven by impulses in 2015—for knowledge, for communication or for buying. That’s what governs us. So if you’re a marketer, shouldn’t you be playing in the micro moments sand box?

 

Micro Moments vs Marketing Campaigns

A marketing campaign is usually something planned. You create content, you distribute it and you seek some sort of conversion and follow-up. Campaigns can take time, even months to succeed, and their success or failure is usually judged by outcomes, like purchases or clicks.

 

A micro moment is something else entirely. It’s spontaneous and fleeting. You do something that takes a few seconds or, at most, minutes, then you’re on to something new. But as Brian Solis recently put it, there’s gold in those micro moments.

 

Read the entire article here

 

Simple:  Have a discussion regarding what are considered "micro moments" and their importance. 

 

Discuss this perspective of looking at marketing.

 

 

PepsiCo in, Coke out with NBA

 

Pepsi shot a game winner on Monday — landing a multi-year, North American partnership deal with the National Basketball Association, and replacing Coca-Cola in the process.

 

The deal expands PepsiCo's major league sports presence even as Coke's appears to be contracting. Besides the NBA, PepsiCo has sponsorship links with the National Football League, Major League Baseball and the National Hockey League.

"PepsiCo has moved into a clear leadership position in North America sports league marketing deals," says John Sicher, publisher of Beverage Digest, the trade publication. "Professional sports creates high-visibility, high-impact events and exposure, which can create big marketing opportunities if executed well."

 

The lead soft-drink brand for the NBA sponsorship, which also will include theWomen's National Basketball Association, will be Mountain Dew, said PepsiCo Chairman and CEO Indra Nooyi, at a press conference in New York City. PepsiCo also will promote its Aquafina, Brisk, Doritos and Ruffles brands to NBA fans.

 

Read the entire article here.

 

Discuss he significance of this development.  Speculate on the cause(es).

 

What about this?  coincidence?