2 February 2015
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We're a little early . . .
I thought I would send out this issue a day early to help out with covering the Super Bowl (maybe two days early if you were up at night checking your email).
It's a marketers dream--or nightmare--but at least it's entertaining.
As always, email me with ideas, suggestions, concerns or complaints!
“An ad can be funny, cute, viral, likeable, watchable, etc.,” writes Peter Daboll, CEO ofAce Metrix. “But if a consumer doesn't get anything out of it but a laugh, it's just not effective.”
Watch them all here.
At the top of the USA Today Ad Meter . . .
Read the entire story here.
Super Bowl 2015: 10 Best & 5 Worst Commercials (from Billboard)
Fiat Voted No. 1 Super Bow Commercial by MSU Faculty
Ad Meter results: See all 61 Super Bowl XLIX ads, from best to worst!
Super Bowl advertisers strike unusually serious tone
McDonald's Servies up a Unique Super Bowl Giveaway
Two Consumer-Created Doritos Ads Air For A Global Audience Of Millions During Super Bowl XLIX Broadcast
Quarter by quarter: Fans react to Super Bowl XLIX ads
Twitter erupts over Nationwide Super Bowl ads
Super Bowl 2015: Twitter Reacts to That Chevy Commercial That Nearly Gave You a Heart Attack
Super Bowl Commercials 2015: Best in-Game Twitter Reaction to Fan-Favorite Ads