3 March 2015
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I've Never Asked This Before!
I am always surprised when I run into a marketing or business teacher that is not on my mailing list--I thought it was pretty comprehensive. I am wrong.
Would you please send this link to your fellow marketing and business teachers so they have an opportunity to add themselves to the newsletter list? Here is the link: http://goo.gl/v09rW9
I have a place on the form for "referred by" and have some great rewards for those whose names show up in that blank!
Thanks for your help.
As always, email me with ideas, suggestions, concerns or complaints!
3 crucial marketing skills all entrepreneurs should have
As an entrepreneur, I wear many hats. I'm my company's chief accountant, salesperson, strategist and product-builder. I'm responsible for making sure that my business stays thriving six months and six years from now. It's exhausting, scary and highly rewarding — all at once.
The biggest challenge that I face is that there are only 24 hours in the day. With eight hours spent sleeping, I have very little time to be everything to everyone. I'm constantly in the trenches working with my existing customers, which means that I have very little time to build marketing campaigns, guest blog and build the infrastructure that I need to keep my business growing sustainably.
The irony is that my company is a marketing company. I help other companies grow their demand generation, customer acquisition and retention programs. When it comes to my customers I'm all in, but when it comes to my own marketing operations, I need to carve out time where I can find it.
The biggest lesson that I've learned is to invest in initiatives that make a lasting impact — to build marketing into my day-to-day operations and to maximize the impact of each and every moment that I spend doing what I already do. It's this mindset that has helped me grow my business to more than 50 startup and enterprise clients in the last two years. It's these skills that have helped move me ahead:
Read the entire article here
Have your students evaluate themselves in terms of these traits.
Now evaluate your curriculum to see if you are providing opportunities to develop these traits!
Kingsford Charcoal roasts NCAA with new Ed O'Bannon sponsorship
Kingsford is in the bag for Ed O'Bannon.
The former UCLA player, who's led a crusade against the NCAA in recent years and has become the face of anti-NCAA establishment, is the new cover boy for charcoal.
It's a bizarre partnership, but the savvy folks at Kingsford are capitalizing on this time of the year on the calendar. It's not prime grilling season, but March Madness is up around the bend. And here's Kingsford opting with a viral strategy that it hopes will win over grill-seekers and NCAA haters alike.
It's all kind of weird. This week has been weird. Nobody ask me about that dress again, please.
Here's what the company said in a press release: "Kingsford Charcoal has become one of the many companies to use the likeness of a former amateur basketball player for marketing purposes during that mad, mad month of March. Kingsford is just adding a surprising twist: the charcoal brand is actually going to pay that player — Ed O'Bannon — for placing him on the front of a limited bag of charcoal.”
Read the entire article here.
Is Kindsford simply making a "political" statement against the NCAA?
Is this more than just an effrot to get viral impressions?
Do you think nthis will be an effective ad for Kindsford?
#TheDress meme of a different color becomes a marketing tool near and far
Democrat or Republican?
Taylor Swift or Katy Perry?
Less filling or tastes great?
Gold and white or black and blue?
Llamas on the loose was soooooo Thursday. Anyone even remotely connected to social media knows the Meme of the Century (or at least Friday) is #TheDress and figuring out what color it is. Fifty shades of what?
No matter which part of the color wheel you fall on, a lot of people and businesses — oh, and media — jumped on #TheDress’s skirt-tails. Xbox, PlayStation, J.C. Penney, Subaru and many, many more tweeted about it. And posted. And pinned. And shared. And liked. And who knows what else at least a gazillion times by now.
Denny’s restaurant chain got lower-case mystic: “there is no dress. it is not the dress that changes colors, it is only yourself.” Sports teams weighed in, depending upon the color of their uniforms. Philadelphia police issued a “Wanted” tweet for #TheDress. Taylor Swift AND Katy Perry opined. The Ohio State Highway Patrol tweeted its own logo out in blue-and-black and gold-and-white variations.
Much closer to home, VanDevere Auto Group’s Ken Wolff created a dress-related promo for the Akron dealership’s Facebook page: “White & Gold, Blue & Black, We have all the colors at VanDevere!”
Wolff, VanDevere’s digital marketing and IT manager whose responsibilities include social media for the dealership, said at first he had no intention of doing much with #TheDress. He said he was more interested in doing something with the two llamas that got loose Thursday in Arizona besides posting a video clip on the dealership Facebook page.
Read the entire article here.
These are examples of Newsjacking. Defined as the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.
We the companies inthe article and the examples below successful efforts of "newsjacking?"
Can you create examples of how other companies or brands could have taken advantage of th eopportunity?
