top of page

17 March 2015

New for the Fall!

 

While I am working like crazy to update More Than Just the Score and Social Media Marketing to a format similar to ReadMarketingNow.com I am available for suggestions, ideas or requests. Just drop me an email.

 

  • Click to join the Sports Marketing list.

  • Click to join the Entrepreneurship list. 

  • Click to join the Social Media list.

 

Be sure to check out Cool Geek for a great design prograk (of course, it is both easy and free!).  Just click on the            

 

Thanks for your help and enjoy.

 

As always, email me with ideas, suggestions, concerns or complaints!

Check out this new Personal Finance App, CashCrunch 101, that focuses on Budgeting, Income, Expenses, Decision Making and Net Worth. It is FREE and can be found in the Apple, Google Play and various other Android App stores.

 

The links are here along with additional free learning materials and much more.

New Social Media Resources

Click the image for details

10 Ideas for Small Business Marketing on a Shoestring Budget

 

 

 

If you run a small business and have a specific budget set aside for marketing, consider yourself among the elite few. The ideal marketing budget is unique for every business and often seems impossible to tie back to your bottom line with any precision. That can be problematic for fledgling small businesses whose very existence hinges on making the right decisions on how and when to spend money.

 

While some large companies can ride on the coat tails of a well-established brand, small business owners have a much more palpable sense of what marketing means to the success of their businesses—namely, your revenue will take a nose dive if you aren't actively marketing your business.

 

When you're not sure what works and how much you can afford to spend, an investment of time may be the only lever you can pull. Luckily, time is the main thing you need to pull off some of the most effective marketing tactics.

 

Here are ten small business marketing ideas that may require a few extra cups of coffee, but won't do too much damage to your shoestring budget.

 

Read the entire article here

 

Perhaps use each of the suggestions as a "bell ringer" activity/discussion over the next several class periods.

 

Use your class/program as an example and decide how to use the tips.

 

Find examples of companies successfully using each of these suggestions.

 

 

 

First-of-its-kind sports product program ready for applicants
 

Applications are now being accepted for the fall launch of the UO’s new Sports Product Management Program in Portland. 

 

"This is a great moment inaugurating a new program that combines global engagement with intensive hands-on and cutting edge learning for innovation,” said Frances Bronet, UO acting senior vice president and provost. “This master’s of science degree in sports product management will enhance Portland and the state’s identity as a trailblazer in the industry and as a gateway for international leadership. We also benefit from our connection to Portland State University and look forward to collaborating to offer the best resources for our students."

 

Oregon is home to more than 800 sports product-related companies, with 90 percent located in the Portland metro area. Companies like Nike, adidas, Columbia Sportswear, Dakine and KEEN Footwear have headquarters there, creating a significant impact on the regional economy.

 

“Industry leaders conveyed the need for highly specialized graduates in the field,” said Kees de Kluyver, dean of UO’s Charles H. Lundquist College of Business. “It made sense for the business school to respond by creating a program to prepare our students to meet the employment and knowledge needs of a robust and growing industry.”

 

Read the entire article here.

 

I included this article because I think you will find it interesting from an education perspective, and pehaps may want to integrate the concept into your own classes . . . 

New Report: Marketers' Tastes In Social Media Are Changing
 

While some aspects of social media are shifting, over the past 24 months other strategies remain largely the same, according to the newest Leadtail Social Insights Report.

 

In the newest March 2015 study of 1,434 CMOs, created in conjunction with Neustar, the social media research and strategy firm notes the following trends:

 

  • Marketers’ interest in location-based check-in apps appears to be over. Only 5% of marketing leaders share check-in information from sites like Foursquare in the current survey as compared to 28% just 24 months ago.

  • Meanwhile, their interest in LinkedIn as a source of sharable content is growing. Cross posting of LinkedIn content to Twitter is up 200% over the past 24 months.

  • Visualize This: CMOs’ appetite for visual content is growing, along with their desire for materials that can shift between desktop and mobile environments with ease.

  • CMOs get the majority of their material from a relatively small number of sources. As has been the case for all of the prior two years, mainstream media accounts for nearly half of all sharing, with Forbes continuing to hold the Number 1 position, followed by the New York Times (paid), Fast Company, WSJ and Inc. For industry reports (which account for 38% of all sharing) the leaders are once again Business Insider, Tech Crunch, Mashable, Adweek, Advertising Age, Venture Beat and Re/Code as in prior reports. Surprisingly, however, the Top 10 industry reports finish out with Mediapost, The Business Journals and Hubspot Blog, proving that it is possible for upstart brands to reach top of mind among CMO thought leaders.

  • Social media influence is shifting. In one of the most promising developments since 2012, CMOs have moved strongly away from the goal of simply having a large audience to the more meaningful effort of obtaining a highly valuable audience, of whatever size it may be.

 

Read the entire article here.

 

Why the drop in interest in location-based/check-in marketing?

 

Why are visuals continuing to grow in usage and value?

 

How about "exploring" some of the leading publications listed that you might not be familiar with?

bottom of page