28 April 2015

The top 14 skills in the red hot market for marketing jobs

Has the market for marketers heated up?

Short answer: Yes.

Slightly longer answer: Yes, absolutely!

For a more complete answer, read on …

We all know that the marketing industry is changing quickly — so quickly that most organizations are having a hard time keeping up. So it’s no surprise that companies everywhere are looking to hire marketers, especially those with modern skills.

Last year, I got up on stage at the INBOUND conference in front of 10,000 people and made a bold statement.

“Marketing salaries for great marketers will double over the next 5 years.”

Unsurprisingly, my CMO and CFO asked me about it: Why would I make such a bold prediction? Because I’ve seen first hand what an acute asymmetry in the supply and demand of talent can do to salaries. Case in point: engineering salaries. I don’t have to convince you that the opportunity for software developers over the past decade has skyrocketed. Why is that?

Because software developers have the ability to create amazing leverage.

Read the rest of the article and see the list here

Bottom line, what can we do to integrate more of these skills intoour curriculum?

Why extreme sports marketing campaigns should dial up the pursuit of liberation

Brands understand that consumers are fascinated by extreme sports, but it's not the wow factor people want to buy into but the free-spirited lifestyle that comes with it, writes Michael Mann, creative & content partner, Brand Culture Sport & Entertainment.

Extreme sports have long provided brands with an engaging creative backdrop to help market their products; Samsung has again aligned itself with the highly aspirational lifestyle of professional surfers by sponsoring this year’s World Surf League's 2015 Championship competition under the Samsung Galaxy brand.

The wow factor

For many years, brands' typical approach to tie-ins with extreme sports has been to try and achieve an attention-grabbing 'wow' factor. Take Danny Macaskill's recent loop the loop on the River Thames for Nokia Lumia, for example.

Brands can certainly inspire reactions of awe and admiration when they're allied with action sports in this way. But it's difficult for consumer engagement to be more than fleeting or superficial when the 'wow' impact is only short term.

Simply trying to thrill audiences with headline-grabbing ‘extreme’ feats means brands are only dipping their toes in the water when it comes to achieving a more enduring emotional engagement with consumers.

Read the entire article here.

Great discussion on target marketing that goes beyond simple demographics.

How do you sell the "liberation" aspect?

Would extreme sports attract more or different sponsors with this emphasis? Or both?

Twitter is amazing . . .

No, I don't tweet a lot, and I never tweet about what I am having for lunch.

But I do get lots of information from Twitter. It's about who you follow. It's about how you search. It's about #Hashtags.

When you use Twitter use #TeachMarketing or #TeachSportsMarketing or #TeachScoialMedia or . . . you get the idea.

Here is a page from MarketingNOW that shows how useful this can be.

As always, email me with ideas, suggestions, concerns or complaints!

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Simple. Effective? Is promotion about finding more "real estate" to use for advertsing or creating remarkable products that are worth talking about? Thanks to Caryl Dellis.

11 Tips for a Social Media Plan That Rocks & Rules

So, you want to put together a social media plan that:

Doesn’t break the bank or take all day, every day, for the rest of your life
Expresses your brand messages and
Hey, how about this? Converts internet surfers into loyal customers and raving fans

Good luck with that!

I can’t promise you a social media plan that is:

Cheap or free
Low effort and
Ultra effective at creating new fans and customers

What I can promise is a modest social media plan that will:

Deliver results over time
Teach you a ton about expressing your brand and services online
Boost your networking
Yield insights regarding your target market and
Help you feel like the well-organized, contemporary business person you are!

Before we get going with a social media plan that works for you, the time-stressed but intelligent solopreneur, I’m going to tell you a (don’t worry, very short) story about the two kinds of social media success.

Recommended for YouWebcast: How to Create Content for Human Beings: A B2B Marketing Intervention

I went to the Giants’ NLCP game a couple of Thursdays ago and I posted about it on Instagram. So did my 14 year-old. Within seconds, he had 30 favorites. Me, not so many. Why? Because my son uses social media for its true purpose: being social with a small group of people he can truly call friends and the organic connections they make. Not to mention the fact that they aren’t busy making a living so they can spend their time making social media work

See the details of this list here.

Based on the list of tips--what's stopping you from creating a social media markeeting plan fo ryuor program?

Which tip would be the most challenging to implement?