6 January 2015
I Have an Announcement!
Finally, it's here. The 2015 version of MarketingNOW. It's more than just a new look.
One location for everything. One log-in per school. Updated with more multi-media. Interactive images. Tests. PowerPoint. Case studies. Flash cards. Practice quizzes. And the list goes on . . .
If you teach marketing--check this out!
As always, email me with ideas, suggestions, concerns or complaints!
Archives: 15 December 14 | 6 January 15
Which Marketing Techniques Should you Adopt in the Year 2015?
With the progress of marketing techniques beyond “buzzword shifts”, 2015 is sure to witness further marketing changes. There are multiple forces shaping these changes and it’s important to understand how they will manifest themselves. Here is a rundown on the top marketing changes which are going to take place in the year 2015.
Ad retargeting is definitely going to assume a bigger (read more significant shape)
Ad retargeting, in short, aims to bolster your marketing techniques by showing goods and services to people who have already availed them, at least, once before. For instance, in the recent past you might have visited a website and viewed or purchased a product from the same. You can expect that particular or a similar product (or the website) to appear in several advertisements across various websites you visit later. The browser cookies are utilized for tracking customer behavior. It seeks to explore the practicality of the claim that there are improved chances of drawing more customers if you are able to help them familiarize with your brand logo and name. Ad retargeting might not spell immediate benefits for you but are generally considered very effective for long-term marketing.
Read the entire article here.
No big surprise: Students more likely to wear apparel after their team wins
Students wanting to know the outcome of the National Championship game after it’s over on Tuesday morning need look no further than their peers’ apparel choices.
College students are more than twice as likely to wear their team’s apparel on the first class meeting after a football team win, according to a recent study of seven universities conducted by Ohio State professors.
A team win made the odds of wearing two items of apparel more than three times as likely, the study said.
After a loss, though, students were 55 percent less likely to wear apparel, said Jonathan Jensen, co-author of the study and doctoral candidate in OSU’s Department of Human Sciences sport management program.
Read the entire article here.
The Taylor Swift guide to social media marketing
Last year, Taylor Swift showed that her true genius is not in song writing but in how she uses social media. Her album “1989” sold more copies in its opening week than any album in the previous 12 years making Swift the first and only performer to have three albums sell more than 1 million copies in a week.
So she sold a lot of music. Cool. But more important than her sales figures is her unparalleled social media savvy. Between Twitter, Facebook, YouTube and Instagram, Swift has more than 140 million followers or subscribers. Here are five lessons brands can learn from her social media success.
#Taylurking, or, it’s not always about you
Too many brands and celebrities do nothing but talk about themselves on social. But T. Swift understands her millennial audience grew up in the “sharing” culture — some were on Facebook even before they were born (shout-out to whoever invented the Ultrasound). As such, her Twitter feed is full of retweets of undiscovered artists covering her songs, of wedding videos using her songs and lots of fan collages doing what fans do. On Instagram, she comments constantly on her fans’ posts, and this past Christmas (sorry, #Swiftmas) she sought out lucky fans and randomly sent gifts, which, of course, was documented on video.
Read the entire article here.